Robyn Matza is a New York-based producer and consultant with a background in software development, content production, and digital transformation for Fortune 500 clients.
Currently, Robyn is part of the Enterprise operations team at Code and Theory focused on product management of the company's internal operations software and corporate website. In her previous role at Code and Theory, Robyn lead long-term client engagements from the strategy phase through launch and optimizations for projects ranging from hospitality back office pricing software to a large-scale digital installation in a landmark NYC building.
Prior to joining Code and Theory, Robyn worked at Tribal Worldwide on consumer-facing global digital initiatives for a Fortune 500 Top 10 Company leading the design, development, & release of a new content management system for all global markets to utilize as well as assisting local teams with training and content creation. Robyn began her career in pharmaceutical advertising working on both HCP and DTC marketing campaigns at Heartbeat Ideas spearheading the agency's first responsive website project as well as leading the first print projects within the agency.
Robyn graduated from New York University's Gallatin School of Individualized Study with a Bachelor of Arts in Individualized Studies in January 2012. Her concentration was in Visual Persuasion - a blend of business and art courses - and her senior colloquium topic was The Psychology of Marketing and Advertising. She also received an Associates in Arts in Liberal Studies during her time at NYU. While at NYU she wrote for NYULocal, Washington Square News (WSN), and HerCampus (you can still view her writing portfolio here).
She has also taken continuing education courses at Cooper Union and General Assembly. In Robyn’s spare time, she enjoys taking art, yoga, and barre classes as well as attending concerts.